TPC Blog

Do Your Ideas Need Resuscitation? Here are 7 Reasons Why Business Storytelling Can Help!

We get it… your team needs to demonstrate value, influence decision-making, and drive business forward. But the reality is, everyone is moving fast, has lots ...Continue Reading

A second chance: Storytelling with Data, featuring Kraft Heinz

Back by popular demand! It was a packed house at the 2023 Category Management Association/Shopper Insights Management Association conference for one big reason: the top-rated ...Continue Reading

5 Ways Storytelling Can Elevate Your Change Management Strategy

Change is everywhere… especially in business. Maybe your company is undergoing a digital transformation or restructuring, or perhaps you’re in the midst of a leadership ...Continue Reading

Join TPC and NovoEd for a webinar: Everyday Business Storytelling with Kevin Campbell

We know that strong collaboration depends on effective communication. But that’s not always easy to accomplish! Join Kevin Campbell, Senior Director, Global Training Strategy and ...Continue Reading

Join us in Vegas for an interactive session on Storytelling with Data!

We are excited to attend and present at the 2023 Category Management Association/Shopper Insights Management Association conference – on February 27 in Las Vegas! Janine Kurnoff, ...Continue Reading

Use the Power of Story to Build Up Women Leaders

It’s the elephant in the boardroom we need to keep talking about: gender equity. It’s not a new issue, of course, but it’s one that continues ...Continue Reading

A Powerful Tool to Upskill Existing Talent

The struggle to find and retain high quality talent is real, and if you’re like most companies, you’re scrambling to fill the gaps, ease workloads, ...Continue Reading

Undergoing Digital Transformation? Use Storytelling to Smooth the Transition

The push to integrate digital technology into all areas of business is now table stakes, and if you’re part of a team leading the charge, you’re ...Continue Reading

Pro-Tip: Don’t Miss the Power of Storytelling in your DEI Initiatives

You don’t need another hashtag to convince you that your company should be investing in diversity, equity, and inclusion (DEI). And we aren’t just talking ...Continue Reading

How Storytelling Leads to Better Business Outcomes for CPG Organizations

If you’re in the consumer packaged goods (CPG) business, you know that earning a spot on retailers’ shelves or digital storefront can be a challenge, ...Continue Reading

Need to Align Teams with Mixed Skills? Consider Storytelling

If you're still dealing with the after-effects of the great resignation (and now #quietquitting), you're not alone. Talent shortages and hybrid work have created massive ...Continue Reading

Learn How to FIND Your Story at ATD 2022!

Whether you're attending in-person or virtually, we're back at the Association for Talent Development (ATD) Annual International Conference & Expo for the FIFTH year in ...Continue Reading

Join TPC and NovoEd for Book Club LIVE: Everyday Business Storytelling

How does storytelling become widespread in an organization? A culture of coaching. Join TPC and NovoEd for a LIVE, virtual Book Club session with Janine ...Continue Reading

We’re Hiring! Global Account Director

We’re looking for a Global Account Director to join our growing sales team. This is a salaried position with bonus potential. West Coast candidates highly ...Continue Reading

Story First, Visuals Second

In a visual world where the pressure is on to choose the right image, chart, or video for your business presentations, what can help? Storytelling. We’ve ...Continue Reading

We’re Hiring! Training Development Coordinator

We’re looking for a Training Development Coordinator to help build the next generation of TPC products. In this exciting role with broad visibility, you will be working with ...Continue Reading

9 Tips to Nail a Virtual Sales Pitch

With online sales presentations being more necessary than ever, it's critical to know how to make the most of your time with prospects and customers. ...Continue Reading

Podcast: Everyday Business Storytelling (Featured on The Marketing Book Podcast)

Tired of sitting through long meetings and boring presentations? TPC Co-Founder Janine Kurnoff joins The Marketing Book Podcast to discuss how the key to strong ...Continue Reading

TPC Contributes to Authority Magazine: 5 Non-Intuitive Ways To Grow Your Marketing Career

Article republished with permission from Authority Magazine As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to ...Continue Reading

5 Ways Managers Can Transform Their Teams into Compelling Storytellers

It’s no secret that storytelling is the most powerful way to share ideas and get decision-makers to say “yes.” But the truth is, in many organizations, it ...Continue Reading