We are excited to attend and present at the 2023 Category Management Association/Shopper Insights Management Association conference – on February 27 in Las Vegas!
Janine Kurnoff, TPC’s Co-founder and Chief Innovation Officer, will be joined by Jessica Keenan and Hasan Issa from Kraft Heinz to lead an interactive workshop, Storytelling with Data.
This will be TPC’s first appearance at this conference and we can’t wait to share our storytelling magic with a consumer packaged goods (CPG) audience. We know from our experience working with CPG companies that if you’re a category manager, you’re looking to uplevel the conversation with retailers and influence buyers with a more consultative mindset. But you’re challenged with navigating and presenting huge volumes of complex and disorganized data about products, retailers, shoppers, consumers, and more.
With limited time and no shortage of information to share, how can you distill your ideas and data into actionable recommendations, while also making authentic connections with your audience?
Enter business storytelling.
In this workshop, Janine will bring the concepts from her bestselling book, Everyday Business Storytelling, to life. She’ll be joined by Jessica and Hasan from our valued partner, Kraft Heinz, to discuss the power of storytelling and how it has shaped the Kraft Heinz culture.
Join the session to discover a simple, repeatable storytelling framework that will help elevate conversations, influence decisions, and ensure your audience knows exactly what you want them to know and do. Plus, get real-world examples of Kraft Heinz’s storytelling successes and find out how it’s improved team collaboration and fostered better customer partnerships.
Learn how to:
- Use a storytelling framework to organize ideas and data into influential, audience-centric business narratives that drive action
- Craft a BIG Idea—the one thing you want your audience to remember
- Flex your story for different audiences and common business scenarios
We hope to see you there!
P.S. Spoiler alert: After the session, Janine will be giving out signed copies of Everyday Business Storytelling to all workshop participants! Don’t miss your chance to get 288 pages of practical storytelling tips that are sure to make you a more confident and strategic communicator.