Retail buyers see dozens of CPG presentations a week. Help your teams be the one they remember.
Equip Your CPG teamCPG companies operate in one of the most communication-intensive environments in business. Retailers are making decisions faster than ever, expecting their partners to show up with shopper-centric insights, clear recommendations, and stories that justify shelf space. Internally, cross-functional teams — including category leadership, sales, marketing, and insights — all contribute to the messages that reach those retailers. But when everyone is moving fast and working from different approaches, clarity breaks down. The result is CPG presentations that don’t land, rework that eats up time, and data dumping that overwhelms instead of persuades. For organizations competing for retailer attention every day, the cost of poor communication compounds quickly.
CPG teams need to communicate critical materials seamlessly, from macro trends and shopper insights to tactical recommendations, both internally and with retail partners. When multiple teams contribute to the messages that reach retailers, inconsistency is inevitable. A shared storytelling framework becomes the true north, aligning teams around a common way to structure insights, build recommendations, and communicate with impact.
Retailers are busier than ever, meeting with suppliers all day, every day. The organizations that stand out show up with a clear story, a sharp point of view, and data that makes a recommendation easy to act on. TPC equips CPG teams with the storytelling skills to do exactly that, helping them show up as strategic, consultative partners.
Category managers, brand teams, and sales leaders operate in a world where every recommendation needs to win both internal alignment and retailer buy-in. Our business communications skills training gives CPG teams the storytelling capability to structure retail pitches, translate category and shopper data into clear insights, and build retailer partnerships that last.
TPC is proud to be an official member of the Category Management Association (CMA), the leading community for category management and shopper insights professionals. CMA is part of the Association of Retail and Consumer Professionals (ARC), which brings together professionals across the full spectrum of retail and consumer goods functions. As a CMA member, TPC is a featured presenter at their annual conference, delivering top-rated storytelling sessions to industry experts at every level. Our ongoing content partnership reflects a shared commitment to CPG excellence and to helping teams show up as the strategic partners retailers want to work with.
– Customer, Global Consumer Goods Company
From sales decks and category reviews to business updates and joint business plans, our training gives CPG teams the storytelling skills to communicate with clarity and impact at every level.
The Complete Picture: Our three-part practitioner training takes teams through the full arc of business storytelling, from organizing ideas into audience-centric narratives, to bringing that story to life visually, to turning data into compelling insights. Each workshop flows from one to the next, with skills, tools, and coaching that build upon each other and create lasting behavior change.
Ideal for: Teams and organizations ready to build a shared storytelling language and culture
half-day
full-day
in-person
virtual
on-demand
The Foundation: Give your team a proven framework for structuring narratives that engage, persuade, and stick. They’ll gain practical skills, increased confidence, and a clear action plan for applying business storytelling to their everyday communications.
Ideal for: Teams who need to transform ideas and data into compelling, audience-centric stories that persuade and drive action
half-day
full-day
in-person
virtual
on-demand
Design Meets Strategy: Bad slides kill good ideas. This workshop is geared to those who know how to craft a business story and are ready to bring it to life with clear, impactful visuals.
Ideal for: Anyone who needs to uplevel their ability to communicate ideas visually
half-day
full-day
in-person
virtual
on-demand
Data as a Differentiator: Make your data impossible to ignore by wrapping it in a story that’s easy to scan, digest, and act on. This workshop arms teams with data storytelling best practices to help communicate meaningfully with data.
Ideal for: Anyone who needs to communicate data insights with clarity, whether you’re a data expert or occasional data presenter
half-day
full-day
in-person
virtual
on-demand
Skills at Scale: This one-hour, on-demand course gives everyone in your organization — regardless of role or function — the foundational storytelling skills to elevate any business communication into a narrative that influences decisions and moves business forward.
Ideal for: Large, cross-functional teams and broad organizational audiences (from individual contributors to executives)
one hour
on-demand
100+
In-person
In-person workshops bring teams together for an immersive, high-engagement learning experience, guided by expert instructors and grounded in real-world application.
Virtual instructor-led
All the engagement of in-person training, in a live, interactive format designed for distributed teams who need flexibility without compromising the learning experience.
Digital on-demand
Self-paced, online courses deliver an immersive, high-engagement learning experience that can be accessed anytime, anywhere, with tools that can be immediately applied to real work.
