Dig into articles, webinars, and in-depth guides that explore why storytelling matters in business and what great communication looks like in practice. TPC’s business communications skills resources are designed to help leaders and their teams communicate strategy, ideas, and data with clarity and confidence.
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You already know the gap: leadership programs build real capability, but capability that can't be communicated clearly doesn't move a room, a budget conversation, or ...Continue Reading
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AI can create a polished presentation in minutes, but it can't decide what matters. It doesn't know what your audience needs to hear, what they'll ...Continue Reading
Ask most sales leaders what they remember about last year's sales kickoff (SKO), and you'll likely get an answer about energy: a great keynote, a fun theme, a team that left the ...Continue Reading
Your buyers don't need your reps to explain what your product does. They can get that from your website, from a competitor's comparison page, or increasingly, from an AI ...Continue Reading
Most leadership programs teach the same core skills: strategic thinking, change management, coaching, feedback, emotional intelligence. These are the right skills to focus on, but ...Continue Reading
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AI can write your copy, build your slides, and generate an outline in seconds. But it can't decide what matters to your audience, what they'll ...Continue Reading
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Your technical team just wrapped a 20-minute presentation. The data was thorough, the analysis sound, and yet the project got deprioritized again. Engineering teams, analysts, and ...Continue Reading
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You're staring at your quarterly forecast, and the numbers don't add up. Three deals your team swore would close this month are still "in progress." Two ...Continue Reading
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Your sales team knows your product inside and out. They can recite feature lists, competitive differentiators, and ROI calculations without missing a beat. Yet deals ...Continue Reading
AI is generating more content than ever. Whether any of it moves people to act is still a human problem. ...Continue Reading
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For over two decades, TPC workshops have helped the world’s top brands tell visual stories that powerfully connect with their audience. By now you may have ...Continue Reading
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You’ve had a front-row seat to far too many confusing and meandering presentations – or ones that just don’t keep people’s attention. And now you’ve ...Continue Reading
Does this sound familiar? You’ve invested in communications training in the past, but the skills didn’t stick. You still find yourself reworking decks, editing your ...Continue Reading
Leadership development programs do exactly that: They develop leaders. But how they do that is the tricky part. What separates the best from the rest? ...Continue Reading
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It’s no secret that storytelling is a key to success in business communication. Whether it’s writing an email, delivering a presentation, or creating any number ...Continue Reading
When you think about what it takes to solve big business challenges, what comes to mind? Maybe it’s reevaluating strategic goals. Or maybe it’s undertaking ...Continue Reading
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Finding a good partner can be challenging, but it’s possible when you know what to look for — and what to avoid. So you’ve identified a ...Continue Reading
Nine times out of 10, training is just an event — but what happens after it’s over? Learning can be hard work, its outcomes aren’t ...Continue Reading
Fill out the form below to get a link to our slideshow. ...Continue Reading
Hybrid work is here to stay — and that’s not just anecdotal watercooler conversation. Microsoft’s 2021 Work Trend Index, a study of over 30,000 people ...Continue Reading
It’s time for business leaders to appreciate the impact of soft skills on the bottom line. There’s hidden gold in the nontechnical skills that can ...Continue Reading
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Employees everywhere are quitting their jobs in favor of a more stable, quiet life away from the busy city. That includes their careers. After a ...Continue Reading
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For years, the technical teams of a global manufacturer of medical devices struggled to communicate effectively with their business partners. Their messages were overly technical ...Continue Reading
When there’s a big push from the C-suite or Learning & Development (L&D) to train their workers, many leaders immediately think of some technology platform ...Continue Reading
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Without a consistent message, your business can’t succeed. But how do you ensure that you have a consistent message that your team can adapt to ...Continue Reading
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For one global leader in the Consumer-Packaged Goods (CPG) space, innovation is, and has been, the norm. They’re used to leading the way and evolving ...Continue Reading
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You might think sales communication training is a waste of time or that it’s expensive. Some could be. But also think of the cost of ...Continue Reading
A Practical Guide for L&D Leaders What communications challenges plague your organization? For many, it goes beyond the volume of communication and the sheer noise disrupting ...Continue Reading
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Members of your team are missing quotas. You’ve tried many different ways to get them back on track, but those methods aren’t working. Maybe the ...Continue Reading
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You’d like to think that the training you provide employees is valuable and sticks with them once the experience concludes. But even if that’s the ...Continue Reading
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Storytelling is innate in all of us. We’ve been doing it for thousands of years. Yet somehow in business, we forget how to craft and ...Continue Reading
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Engaging audiences, delivering compelling presentations, and designing other high-quality communication aren’t just about making your company look good to the rest of the world. Telling ...Continue Reading
Poor communication costs businesses millions. David Grossman reports the average cost of inadequate communication — to and between employees — is $62.4 million per year ...Continue Reading
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If you feel like life demands too much of you, you’re not alone. According to one 2020 study, 60% of Americans feel “significant daily stress.” ...Continue Reading
Some sellers always be closing. Some sellers sometimes be closing (the month with a missed quota). What separates these two sellers? A decade ago, researchers from ...Continue Reading
Sales leaders, we’ve all been there. It usually goes like this: You’ve been working with a partner or client for a few weeks or a ...Continue Reading
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Sales today is facing a perfect storm of challenges: Buyers have more control over the sales process than ever; they’re concerned and distracted by a ...Continue Reading
Have you struggled with building trust and credibility with prospects, clients, or business partners in virtual or hybrid environments? If so, you’re not alone. The ...Continue Reading
Are your prospects ghosting you — failing to respond to emails and calls? Are your sales materials failing to generate your desired outcomes? If so, ...Continue Reading
Want to be a more effective seller? Meet buyers where they are to thrive amid a changing sales landscape. If you’ve noticed that sales has become ...Continue Reading
Great salespeople tell each prospect a story, and a story will always beat an impersonal product pitch. Why? Because people love stories — and the ...Continue Reading
How often do employees in your organization engage with L&D? Quarterly? During compliance season? Only when something new and interesting comes up? How often do employees ...Continue Reading
Congratulations! You've recently been promoted or newly hired and have inherited a new team to manage. Now what? A priority should be to ensure that ...Continue Reading
Are you hearing that your team’s presentations fall flat, fail to drive the desired outcomes, or don’t meet your team’s goals? Maybe you’ve even seen ...Continue Reading
How Great Communication Skills Translate to More Than Just Presentations Storytelling, as you’ve probably heard, is one of the most powerful tools businesspeople can harness. But, ...Continue Reading
By now, it’s no secret that the future of work is hybrid. Right now, 45% of white-collar workers in the U.S. work fully or partially ...Continue Reading
Presenting to executives can feel daunting. But with these tips, you’ll be prepared to present confidently and persuasively. Presenting to executives can be a make-or-break moment ...Continue Reading
Data plays an increasingly critical role in today’s business world. It adds credibility to your ideas, quantifies the work you do, and validates the solutions ...Continue Reading
If employees appear unproductive — like they don’t have enough time to do their job — it’s often because their time is being used inefficiently. ...Continue Reading
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These days, there are tons of business storytelling solutions to choose from — and for good reason! Storytelling is a critical skill in today’s business ...Continue Reading
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By now, you’re well aware of the power that storytelling can have on improving your business communications. It focuses your ideas, reminds you to reflect ...Continue Reading
Everyone nowadays is “data-driven,” secretly aspiring to be a data scientist, the “hottest job of the 21st century.” But the challenge today isn’t being data-driven ...Continue Reading
We've all been there. You've spent weeks preparing to deliver a hugely important proposal. You’ve put in hours of time researching the care-abouts of every ...Continue Reading
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When planning any high-stakes communication, knowing who your audience is absolutely essential. But what happens when you are pitching to a variety of people with ...Continue Reading
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Many of our workshop participants ask us, "What makes a compelling presentation... and how can we make our slides go from bad to great?" ...Continue Reading
If you’ve ever wondered what gives certain people that je ne sais quoi we call "executive presence", this guide is for you. ...Continue Reading
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Transformation is a hot topic in the business world today. For consumer packaged goods (CPG) companies, it’s more than just a buzzword and part of ...Continue Reading
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It was a packed house at the 2023 Category Management Association/Shopper Insights Management Association conference for one big reason: the top-rated session featuring The Presentation ...Continue Reading
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Today’s complex business landscape is chock full of challenges – like digital transformation, economic uncertainty, customer satisfaction, and increased market competition (just to name a ...Continue Reading
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By Vivek Kolpe in partnership with The Presentation Company Storytelling has become an art form of critical importance in today’s business world. It has recently ...Continue Reading
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Did you know we’re 22x more likely to remember a fact if it’s wrapped in a story? Amazing, right? While wrapping our ideas and data ...Continue Reading
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As anyone working in the consumer packaged goods (CPG) space knows, grabbing the attention of today’s shopper is like trying to hit a moving target. ...Continue Reading
Everyone knows how critical people are to the resilience and success of any operation. Today’s leaders recognize that they need to advance strategic initiatives by ...Continue Reading
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The Presentation Company (TPC) and our client partner, Kraft Heinz, packed the house for the second-straight year at the 2024 CMA | SIMA conference in ...Continue Reading
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Let’s be honest, the ability to communicate effectively at work can mean the difference between success and failure. After all, 93% of business leaders acknowledge that ...Continue Reading
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Everyone loves a good story. But at work, we struggle to apply storytelling to our everyday business communications. And for life sciences, health, and pharma ...Continue Reading
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Like most aspects of business, the L&D landscape is changing. The goal, of course, remains the same—to upskill employees so they can bring their best to ...Continue Reading
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We have a love/hate relationship with executive summaries. On the surface, they’re a great idea. What’s not to love? You’ve spent hours or days developing ...Continue Reading
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Communication breakdowns are everywhere and happen every day but rarely make it into boardroom conversations. Our clients frequently point out that communication failures are among ...Continue Reading
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The push to invest in data is stronger than ever. Data provides crucial evidence to support your ideas and recommendations. When presented well, it illuminates your ...Continue Reading
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If you are like most L&D professionals, you probably feel like you are constantly beating the same drum. You know that investing in learning and ...Continue Reading
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Effective business communication rarely happens in isolation. The process of developing, refining, and sharing ideas involves collaboration across departments, input from various stakeholders, and alignment ...Continue Reading
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In today's hyper-connected, information-overloaded business landscape, the ability to communicate effectively isn't just a nice-to-have skill—it's the difference between organizational success and stagnation. When critical ...Continue Reading
Communication continues to be the #1 most in-demand skill desired by organizations, yet many companies fail at it. In a world where attention is scarce ...Continue Reading
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We have a love/hate relationship with executive summaries. On the surface, they’re a great idea. What’s not to love? You've invested countless hours crafting a ...Continue Reading
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You have unlimited data but limited time. Your stakeholders want insights, not spreadsheets. And when you're tasked with creating an executive summary, you face the ...Continue Reading
Have you ever spent weeks perfecting a presentation only to hear "Actually, we only have five minutes"? Or sent what you thought was a clear ...Continue Reading
Strong communication isn’t just an skill, it’s a strategic advantage. In a world where efficiency and collaboration often determine business success, even the most capable ...Continue Reading
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When you consider that the average knowledge worker spends 80-90% of their time communicating, the stakes become clear: effective communication isn’t just nice to have, ...Continue Reading
Being a leader isn't just about making decisions or fixing problems. Great leaders create shared vision, improve conversations, and help people reach their potential. And ...Continue Reading
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When companies realize that their strategic initiatives are getting lost in translation due to poor communication, they face a sobering reality: even the most valuable ...Continue Reading