Transformation is a hot topic in the business world today. For consumer packaged goods (CPG) companies, it’s more than just a buzzword and part of their everyday reality. Can you relate? To adapt to the complex and ever-changing environment, it’s critical for CPG brands to communicate insights to their customers in a way that humanizes their message.
In this webinar, Bob Seiler, TPC’s Chief Executive Officer, sits down for a conversation with Jessica Keenan at Kraft Heinz and Andre Martins at Colgate-Palmolive to discuss the power of storytelling as a tool to foster more productive customer engagements and create positive organizational change.
They’ll also explore how storytelling makes their teams more distinctive and memorable, and the role it plays in enabling suppliers to partner with retailers to better serve their shoppers.
Some of the important questions tackled include:
- How are Kraft Heinz and Colgate-Palmolive enriching their customer relationships?
- How is customer engagement evolving?
- How can storytelling help teams prevent ‘data dumping’ to communicate valuable data insights?
Watch the video to learn more.
