Storytelling is a surefire way to influence decisions and sell your ideas. And visuals are key to ensuring your insights are understood, remembered, and spur action. But too often, the critical connection between story and visuals is missed. Presentations are jammed with text, messages are vague or confusing, and data hits like an avalanche. You can easily lose your one shot at being heard.
To bring your story to life visually, you need a story first, visuals second mindset. TPC’s Influencing with Visuals workshop arms you and your teams with a practical visual story strategy that makes a connection between your story, your visuals, your data, and your audience – every time.
This course builds upon TPC’s foundational storytelling workshop, Crafting Strategic Visual Stories. It is geared to those who know how to craft a business story and are ready to bring it to life with clear, impactful visuals. Participants learn the skills to transform storytelling fundamentals into visual storytelling mastery.
Discover and apply the 3 Cs of effective visual strategy – coherent story, concise messages, consistent visuals
Lay out the narrative and visual flow of your story with a simple-to-use, coach-me-through-it, interactive story building tool
Apply basic design principles to help transform text- or data-heavy slides into clear visuals that inspire action
Robust tools to pressure test your story
Use StoryCoach™, VisualCoach™, and StoryCheck™, a series of guided coaching questions to ensure your story headlines and visuals are working hard for you
A Visual Story Library
This suite of 100+ beautifully designed slides guides you through the storytelling signposts and provides pro-tips and coaching examples to help inspire creativity and jumpstart design thinking
Valuable coaching and feedback
Participants receive real-time feedback on their own relevant presentation to help them iterate and refine. Coaching embedded directly into the suite of tools guides and supports learners as they execute on their visual strategy, during the workshop and beyond
Visual communicator credentials
Earn a Certified Visual Communicator badge and share your achievement with your social network