It was a packed house at the 2023 Category Management Association/Shopper Insights Management Association conference for one big reason: the top-rated session featuring The Presentation Company and our client partner, Kraft Heinz!
By popular demand, we took this event virtual and presented it as a webinar with CMA. In this one-hour session, Janine, Jessica, and Hasan dove deep into the consumer packaged goods (CPG) world and uncovered opportunities to apply storytelling to your most critical customer conversations.
You’ll learn how to navigate presenting large volumes of complex data and weave it into a story that brings value and insightful recommendations to your audience.
Jessica and Hasan also shared real-world examples of Kraft Heinz’s storytelling successes, including some eye-opening before and after transformations that may look all-too-familiar to some of you!
Watch the on-demand recording to learn more.
