Video Case Study: Storytelling in Business

Storytelling in Business

By now, you’re well aware of the power that storytelling can have on improving your business communications. It focuses your ideas, reminds you to reflect on your audience’s perspective, elevates the meaning behind your data, and, ultimately, it boosts your executive presence to help you get ahead in your career.

And while you’ve likely read blogs or books that give you strategies for building more authentic, influential business stories, you might still be wondering… Am I doing this right?!

If you want to get inspired by seeing a real transformation – a case study that, step-by-step, shows a “bad” presentation made over into a compelling, audience-centric story – this one’s for you.

Watch the video below to see a data-heavy presentation (with no clear storyline) translated into a highly visual, highly engaging story that drives the conversation forward in a succinct, meaningful way.

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