After leading a top-rated session at last year’s Category Management Association/Shopper Insights Management Association conference, we are so excited to make a return to the 2024 conference, February 26-28 in Dallas, Texas!
Janine Kurnoff, TPC’s Co-founder and Chief Innovation Officer, will be joined by Kraft Heinz’s dynamic duo, Hasan Issa and Kevin Carrington, to lead an interactive breakout session, Elevate Your Data Story with Powerful Visuals. This 45-minute session is being presented on Tuesday, February 27 at 2:15 pm CT as part of the conference track, Harnessing the Power of Data-Driven Storytelling.
Whether you joined last year’s workshop or only heard about it through the grapevine, you’re sure to gain value from this session. We can’t wait to get back in the room with an engaged and enthusiastic consumer packaged goods (CPG) audience!
What to expect
Today’s category leaders are striving to become indispensable partners to retailers. To accomplish this, they need to navigate a massive amount of data from the marketplace, customers, and many other sources . But how do you mine through mounds of information and serve up visually compelling data stories and actionable recommendations to help retailers make the best decision?
In this interactive session, you’ll get practical guidance and tips on how to elevate your data story with powerful visuals. Plus, Kraft Heinz’s category leaders, Hasan and Kevin, will supply their perspective and share their real before-and-after transformations you won’t want to miss!
What you’ll learn:
- How to use a storytelling framework to ensure your data story is coherent
- Tips for summarizing your data story so your audience doesn’t have to work hard
- Clever ways to make your data visualizations easy to understand at a glance
Bonus content!
P.S. Spoiler alert: Janine will be giving out limited copies of our Amazon best-selling book, Everyday Business Storytelling, after the session. Don’t miss your chance to get 288 pages of practical storytelling tips that are sure to make you a more confident, influential, and strategic communicator!
Have questions ahead of the conference or interested in scheduling 1:1 time with our team on-site? Send us a note here!