Category: Business Storytelling

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Start Your Teams’ Journey to Becoming Great Storytellers

As we emerge from a few years of economic volatility and business uncertainty, today’s leaders are ready to move forward and advance strategic initiatives. Although ...Continue Reading

In 2024, Make a Bet on Your People

As we sit in 2023, and another squirrely year of disruption and economic uncertainty, many are feeling enough is enough, and next year is THE ...Continue Reading

Do Your Ideas Need Resuscitation? Here are 7 Reasons Why Business Storytelling Can Help!

We get it… your team needs to demonstrate value, influence decision-making, and drive business forward. But the reality is, everyone is moving fast, has lots ...Continue Reading

A second chance: Storytelling with Data, featuring Kraft Heinz

Back by popular demand! It was a packed house at the 2023 Category Management Association/Shopper Insights Management Association conference for one big reason: the top-rated ...Continue Reading

5 Ways Storytelling Can Elevate Your Change Management Strategy

Change is everywhere… especially in business. Maybe your company is undergoing a digital transformation or restructuring, or perhaps you’re in the midst of a leadership ...Continue Reading

Use the Power of Story to Build Up Women Leaders

It’s the elephant in the boardroom we need to keep talking about: gender equity. It’s not a new issue, of course, but it’s one that continues ...Continue Reading

A Powerful Tool to Upskill Existing Talent

The struggle to find and retain high quality talent is real, and if you’re like most companies, you’re scrambling to fill the gaps, ease workloads, ...Continue Reading

Undergoing Digital Transformation? Use Storytelling to Smooth the Transition

The push to integrate digital technology into all areas of business is now table stakes, and if you’re part of a team leading the charge, you’re ...Continue Reading

Pro-Tip: Don’t Miss the Power of Storytelling in your DEI Initiatives

You don’t need another hashtag to convince you that your company should be investing in diversity, equity, and inclusion (DEI). And we aren’t just talking ...Continue Reading

How Storytelling Leads to Better Business Outcomes for CPG Organizations

If you’re in the consumer packaged goods (CPG) business, you know that earning a spot on retailers’ shelves or digital storefront can be a challenge, ...Continue Reading

Need to Align Teams with Mixed Skills? Consider Storytelling

If you're still dealing with the after-effects of the great resignation (and now #quietquitting), you're not alone. Talent shortages and hybrid work have created massive ...Continue Reading

Story First, Visuals Second

In a visual world where the pressure is on to choose the right image, chart, or video for your business presentations, what can help? Storytelling. We’ve ...Continue Reading

Podcast: Everyday Business Storytelling (Featured on The Marketing Book Podcast)

Tired of sitting through long meetings and boring presentations? TPC Co-Founder Janine Kurnoff joins The Marketing Book Podcast to discuss how the key to strong ...Continue Reading

Podcast: The Power of Storytelling for Your Business (Featured on Into the Wild”)”

TPC co-founders and storytelling gurus Janine Kurnoff and Lee Lazarus join Renee Warren on the Into the Wild podcast to discuss the inspiration behind TPC ...Continue Reading

The Critical Skill to Have in Your 2022 Talent Development Roadmap

If we’ve learned anything from the past 18 months, it’s a renewed appreciation for how critical people are to the resilience and success of everyday ...Continue Reading

Audience is Everything: A Manifesto

Doesn’t it seem that Murphy’s Law (anything that can go wrong, will go wrong) always happens when the pressure’s on, a deadline needs to be ...Continue Reading

TPC Contributes to Fast Company: How to use storytelling strategies to get your emails answered

Our brains love stories. When you use storytelling to share information and ideas, they often stand out and are more memorable to the listener. Stories ...Continue Reading

Storytelling with Visuals is Only Half the Story Part 3

Now that you've learned the fundamentals of business storytelling, how can you bring your story to life... visually? Part 3: Storytelling Without Visuals is Only ...Continue Reading

Business Storytelling Decoded in This 3-Part Video Series

Let’s face it: Business storytelling is one of the greatest ways to amplify the meaning of your facts and figures and inspire your audience to ...Continue Reading

The Four Signposts of Storytelling Part 2

Now that you understand the brain science behind why stories make information memorable, how do you apply it to the business world? Watch Part 2: ...Continue Reading