Category: Business Storytelling

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Do Your Ideas Need Resuscitation? Here are 7 Reasons Why Business Storytelling Can Help!

We get it… your team needs to demonstrate value, influence decision-making, and drive business forward. But the reality is, everyone is moving fast, has lots ...Continue Reading

A second chance: Storytelling with Data, featuring Kraft Heinz

Back by popular demand! It was a packed house at the 2023 Category Management Association/Shopper Insights Management Association conference for one big reason: the top-rated ...Continue Reading

5 Ways Storytelling Can Elevate Your Change Management Strategy

Change is everywhere… especially in business. Maybe your company is undergoing a digital transformation or restructuring, or perhaps you’re in the midst of a leadership ...Continue Reading

Use the Power of Story to Build Up Women Leaders

It’s the elephant in the boardroom we need to keep talking about: gender equity. It’s not a new issue, of course, but it’s one that continues ...Continue Reading

A Powerful Tool to Upskill Existing Talent

The struggle to find and retain high quality talent is real, and if you’re like most companies, you’re scrambling to fill the gaps, ease workloads, ...Continue Reading

Undergoing Digital Transformation? Use Storytelling to Smooth the Transition

The push to integrate digital technology into all areas of business is now table stakes, and if you’re part of a team leading the charge, you’re ...Continue Reading

Pro-Tip: Don’t Miss the Power of Storytelling in your DEI Initiatives

You don’t need another hashtag to convince you that your company should be investing in diversity, equity, and inclusion (DEI). And we aren’t just talking ...Continue Reading

How Storytelling Leads to Better Business Outcomes for CPG Organizations

If you’re in the consumer packaged goods (CPG) business, you know that earning a spot on retailers’ shelves or digital storefront can be a challenge, ...Continue Reading

Need to Align Teams with Mixed Skills? Consider Storytelling

If you're still dealing with the after-effects of the great resignation (and now #quietquitting), you're not alone. Talent shortages and hybrid work have created massive ...Continue Reading

Story First, Visuals Second

In a visual world where the pressure is on to choose the right image, chart, or video for your business presentations, what can help? Storytelling. We’ve ...Continue Reading

Podcast: Everyday Business Storytelling (Featured on The Marketing Book Podcast)

Tired of sitting through long meetings and boring presentations? TPC Co-Founder Janine Kurnoff joins The Marketing Book Podcast to discuss how the key to strong ...Continue Reading

Podcast: The Power of Storytelling for Your Business (Featured on Into the Wild”)”

TPC co-founders and storytelling gurus Janine Kurnoff and Lee Lazarus join Renee Warren on the Into the Wild podcast to discuss the inspiration behind TPC ...Continue Reading

The Critical Skill to Have in Your 2022 Talent Development Roadmap

If we’ve learned anything from the past 18 months, it’s a renewed appreciation for how critical people are to the resilience and success of everyday ...Continue Reading

Audience is Everything: A Manifesto

Doesn’t it seem that Murphy’s Law (anything that can go wrong, will go wrong) always happens when the pressure’s on, a deadline needs to be ...Continue Reading

TPC Contributes to Fast Company: How to use storytelling strategies to get your emails answered

Our brains love stories. When you use storytelling to share information and ideas, they often stand out and are more memorable to the listener. Stories ...Continue Reading

Business Storytelling Decoded in This 3-Part Video Series

Let’s face it: Business storytelling is one of the greatest ways to amplify the meaning of your facts and figures and inspire your audience to ...Continue Reading

The Essential Visual Storytelling Guide

Ever wish you had a guidebook for becoming a strategic, influential communicator? This one’s for you. Because, let’s face it: We all strive to come ...Continue Reading

TPC Contributes to Training Industry: Yes, Even You Can Become A Masterful Storyteller

According to Antonio Damasio’s book “Descartes’ Error: Reason, Emotion and the Human Brain,” neuroscience tells us that humans respond more powerfully to stories than plain ...Continue Reading

Webinar: How to Tell Visual Stories Virtually

  Business storytelling is a powerful way to sell your ideas and spur people to action. But for many of us, telling our story in an ...Continue Reading

3 Storytelling Tips Your Team Needs to Know in 2020

How will teams elevate their ideas and drive business forward in 2020? Well, much like in years past, they’ll gather information, build a strategy, develop ...Continue Reading