Tired of sitting through long meetings and boring presentations? TPC Co-Founder Janine Kurnoff joins The Marketing Book Podcast to discuss how the key to strong communication lies in one’s ability to tell a great story.
In addition to sharing her journey to starting TPC, Janine defines what it means to “unfluff” the art of business storytelling, and offers practical tips and best practices to communicate more strategically.
Listen to the episode below to learn how to:
- “Walk in your audience’s shoes” to ensure your story is relevant and relatable
- Identify the four signposts and your BIG Ideas of your story
- Become comfortable introducing conflict in business narratives