A second chance: Storytelling with Data, featuring Kraft Heinz

Back by popular demand! It was a packed house at the 2023 Category Management Association/Shopper Insights Management Association conference for one big reason: the top-rated session featuring The Presentation Company and our client partner, Kraft Heinz!

Miss the event? Here’s your chance to see Janine Kurnoff, TPC’s Co-founder and Chief Innovation Officer, Jessica Keenan, Associate Director, Category Leadership, and Hasan Issa, Category Leadership Advisory, in action discussing the topic of Storytelling with Data in the CPG space. We’re taking this event virtual and will present it as a LIVE webinar with CMA – on Wednesday, June 7, at 9 AM PT/12 PM ET. Click here to reserve your spot!

Together, Janine, Jessica, and Hasan will dive deep into the consumer packaged goods (CPG) world and uncover opportunities to apply storytelling to your most critical customer conversations. We’ll address how to uplevel the dialogue with retailers and influence buyers with a more consultative mindset. And, you’ll learn how to navigate presenting large volumes of complex data and weave it into a story that brings category value and recommendations to your audience.

Jessica and Hasan will also share real-world examples of Kraft Heinz’s storytelling successes, including some eye-opening before and after transformations that will look all-too-familiar to anyone in category management!

Participants raved…

It was the most impactful presentation of the week! We will be immediately incorporating storytelling for every presentation.”


“I loved the framework you presented and the real-life examples Jessica and Hasan used. We’re in the middle of revamping our category growth story so am excited to put the framework into practice!”


“The presentation was wonderful and extremely relevant to my role. I will definitely be sharing the takeaways with our team. Thank you so much!”

See firsthand how a simple, repeatable storytelling framework  from The Presentation Company’s bestselling book, Everyday Business Storytelling, can help elevate conversations, influence decisions, and ensure your audience knows exactly what you want them to know and do. Plus, find out how it’s improved team collaboration, fostered better customer partnerships, and shaped the Kraft Heinz culture.

Ready to move beyond transactional conversations to ones that move your business – and the category – forward? Join us for Storytelling with Data!

Register Now