Everyone loves a good story. But at work, we struggle to apply storytelling to our everyday business communications. And for life sciences, health, and pharma companies in particular, it can be challenging to organize complex scientific data into a clear and cohesive narrative.
In this 1-hour, on-demand webinar, presented in partnership with the Life Sciences Trainers & Educators Network (LTEN), Janine Kurnoff, TPC’s co-founder and chief innovation officer and author of Everyday Business Storytelling, will explore how to transform scientific presentations into compelling business narratives. She’ll introduce the key ingredients you need to master the art of business storytelling: a story strategy, a visual strategy and a data strategy.
During this session, you’ll learn how to:
- Use a storytelling framework to organize ideas and complex scientific data into audience-centric business narratives
- Flex your story to adapt to common business scenarios and diverse audiences, including senior executives
- Choose clear, impactful visuals with purpose and intention to help advance your story and inspire action
- Gets tips for turning facts and figures into easy-to-scan data visualizations
Watch now to discover how storytelling can give any form of business communications (from presentations, to posters, to emails) a boost! Plus, you’ll see some eye-opening before-and-after transformations of life sciences communications that will bring these concepts to life!
