Filters: Sales


Workshop Testimonials

For over two decades, TPC workshops have helped the world’s top brands tell visual stories that powerfully connect with their audience. By now you may have ...Continue Reading

Here’s Why You Should Put Storytelling at the Center of Your Company Culture

It’s no secret that storytelling is a key to success in business communication. Whether it’s writing an email, delivering a presentation, or creating any number ...Continue Reading

The Future Is Hybrid: How to Use Business Storytelling to Effectively Connect With Everyone, Everywhere

Hybrid work is here to stay — and that’s not just anecdotal watercooler conversation. Microsoft’s 2021 Work Trend Index, a study of over 30,000 people ...Continue Reading

It’s Time to Reframe Soft Skills as Power Skills

It’s time for business leaders to appreciate the impact of soft skills on the bottom line. There’s hidden gold in the nontechnical skills that can ...Continue Reading

How to Create a Consistent Sales Communications Culture

Without a consistent message, your business can’t succeed. But how do you ensure that you have a consistent message that your team can adapt to ...Continue Reading

Chasing Innovation: How Storytelling Boosted One CPG Company’s Sales Org

For one global leader in the Consumer-Packaged Goods (CPG) space, innovation is, and has been, the norm. They’re used to leading the way and evolving ...Continue Reading

How to Derive Value from Sales Communications Training

You might think sales communication training is a waste of time or that it’s expensive. Some could be. But also think of the cost of ...Continue Reading

Consistently Missing Your Sales Targets? Try Storytelling Your Way to Quota

Members of your team are missing quotas. You’ve tried many different ways to get them back on track, but those methods aren’t working. Maybe the ...Continue Reading

How to Choose a Communications Training Partner

Storytelling is innate in all of us. We’ve been doing it for thousands of years. Yet somehow in business, we forget how to craft and ...Continue Reading

The Deep Dark Secrets of Poor Communication Within Your Organization

Poor communication costs businesses millions. David Grossman reports the average cost of inadequate communication — to and between employees — is $62.4 million per year ...Continue Reading

How Meta Got 95% Engagement with Its On-Demand Storytelling Program

If you feel like life demands too much of you, you’re not alone. According to one 2020 study, 60% of Americans feel “significant daily stress.” ...Continue Reading

3 Skills That Separate Top Sellers From the Rest

Some sellers always be closing. Some sellers sometimes be closing (the month with a missed quota). What separates these two sellers? A decade ago, researchers from ...Continue Reading

How Communications Training Can Build — and Repair — Client Relationships

Sales leaders, we’ve all been there. It usually goes like this: You’ve been working with a partner or client for a few weeks or a ...Continue Reading

Want an Edge in the Age of Digital Selling? Craft Meaningful Stories

Sales today is facing a perfect storm of challenges: Buyers have more control over the sales process than ever; they’re concerned and distracted by a ...Continue Reading

A Seller’s Guide to Building & Maintaining Strong Relationships — in Any Communication Environment

Have you struggled with building trust and credibility with prospects, clients, or business partners in virtual or hybrid environments? If so, you’re not alone. The ...Continue Reading

The 4 Most Common Mistakes Made by Sellers

Are your prospects ghosting you — failing to respond to emails and calls? Are your sales materials failing to generate your desired outcomes? If so, ...Continue Reading

It’s Not Just You: Selling Is Getting Harder

Want to be a more effective seller? Meet buyers where they are to thrive amid a changing sales landscape. If you’ve noticed that sales has become ...Continue Reading

How Sales & Marketing Can Partner to Improve Every Stage of the Pipeline

Great salespeople tell each prospect a story, and a story will always beat an impersonal product pitch. Why? Because people love stories — and the ...Continue Reading

Finding Communications Training That’s Going to Stick

How often do employees in your organization engage with L&D? Quarterly? During compliance season? Only when something new and interesting comes up? How often do employees ...Continue Reading

A Manager’s Guide for Turning Presentation Flops Into Communication Victories

Are you hearing that your team’s presentations fall flat, fail to drive the desired outcomes, or don’t meet your team’s goals? Maybe you’ve even seen ...Continue Reading