For category leaders, shopper insights professionals, and CPG teams, AI presents both opportunity and challenge: tools can generate content instantly, but strategy still requires human insight. The competitive advantage has shifted—it’s not who has the best technology, but who knows their story before creating a single slide.
As AI tools proliferate, the ability to craft a compelling narrative has never been more critical. The real work is making the strategic decisions AI can’t: What story does your audience need? What’s the ONE thing you want them to know or do? How do you distill complex data into insights that drive action?
That’s where business storytelling comes in.
By mastering a common storytelling language and framework, category leaders and CPG professionals can bring clarity and meaning to their ideas, data, and recommendations—ensuring they stand out and influence key business decisions in an AI-powered world.
Join The Presentation Company (TPC) at this year’s Category Management Association | Shopper Insights Management Association (CMA | SIMA) annual conference, February 15-18 at Caesars Palace in Las Vegas. We’re thrilled to be back at this event for our fourth consecutive year, and this time, we’re tackling the topic that’s on everyone’s mind.
Janine Kurnoff, TPC’s Co-founder and Chief Innovation Officer, will lead an interactive 90-minute session, The Human Edge: Storytelling in the Age of AI, on Monday, February 16 from 9-10:30 AM PT.
Janine will share TPC’s proven storytelling approach that’s grounded in a story first, visuals second mindset. You’ll learn a practical, repeatable framework to transform any business communication into memorable stories that land—from category reviews to joint business plans and even emails.
Whether you’re influencing a skeptical buyer, presenting category or shopper insights, updating leadership, or collaborating with retail partners, walk away with practical skills to organize ideas and data into compelling narratives that drive decisions forward.
You’ll learn how to:
- Use a proven storytelling framework to craft influential, audience-centric business narratives
- Identify and craft a BIG Idea—the ONE thing you want your audience to know or do
- Structure complex information so your audience can follow your logic and take action
Our sessions have packed the room and been top-rated for three years running. Whether you’re returning or joining us for the first time, you’re sure to gain practical value. We can’t wait to see you in Vegas… be sure to come ready to actively participate!
Bonus content! P.S. Spoiler alert: Janine will be giving out limited copies of her Amazon best-selling book, Everyday Business Storytelling, after the session. Don’t miss your chance to get 288 pages of practical storytelling tips that are sure to make you a more confident, influential, and strategic communicator!