Join TPC for Business Storytelling at ATD Cascadia Annual Conference

Business Storytelling

Want to learn business storytelling fundamentals in 75 minutes? Join us at the upcoming ATD Cascadia conference on November 7th.

Business storytelling is a powerful way to spread ideas. But often, when faced with a roomful of decision-makers, a story that resonates with one person may not with another. This session gets hands-on with practical, flexible storytelling fundamentals, fit for diverse audiences we face every day. You’ll explore how to flex and adapt story structure to specific audience needs—particularly an audience filled with multiple constituencies—and examine three common audience scenarios that can impact how stories are delivered.