On-demand storytelling training for behavior change

Everyone loves a good story, but somehow, at work, your teams don’t know how to take storytelling and spur your customer, prospect, or manager to take action. Your team needs to create clear stories, combined with powerful data and visuals to move their audiences to action.

TPC’s Crafting Strategic Visual Stories (CSVS) online course will teach your teams how to transform everything from presentations to emails to 1-pagers and proposals into business stories that are tailored to their audiences.

“The videos were outstanding!”

“The examples of the re-designed presentations were excellent!”

“The story language prompts will be hanging on my bulletin board for sure!”

Excite your audience every time

While most people can tell you what makes a great story, they can’t tell you how to quickly incorporate it into your next email or pitch deck.

Great stories make us feel using key components to make others care. What if you knew what those three ingredients were, and the order they should be in?

CSVS arms your teams with a simple, repeatable storytelling framework that will help them elevate conversations, influence decisions, and drive business forward.

Flex your story to how we communicate every day

When your teams have spent hours preparing a huge proposal and executives cut their time (or slides!) in half, they need a way to pivot.

The storytelling framework introduced in this course shows you where the power is in every good presentation and how anyone can make quick adjustments to their story in the moment.

Teams will gain confidence to read their audience’s cues and pivot their presentation accordingly. Showcasing this mastery of material will help executives make quick decisions and also boost your credibility.

Bring your work to the workshop

We know it’s hard to make time for training. But this course gives your team the opportunity to bring real work to the on-demand classroom. They’ll learn to apply concepts to a relevant business communication, while using work that is relevant to their day-to-day jobs.

Arm your teams with a FORMULA for ALL TYPES of communication and reporting, not just slides

Whether your teams want to present a PowerPoint or create a set of viral marketing videos, each rely on key principles of storytelling to be successful. The same is also true with writing an email or creating a one-pager.

This storytelling framework and its step-by-step “just tell me how to do it” approach will help ensure your teams – no matter role or function – focus on creating the most effective message the first time.

Your team will be presented with

20+ highly visual training videos they’ll want to watch and re-watch multiple times
A copy of our bestselling book immediately sent to each learner
Proprietary Visual Story Planner that enables your team to organize their ideas and data into a meaningful narrative
Tools to help your team get a jump start on their presentations
3 case studies that show your teams exactly how to improve a presentation, email, or one-pager
Practical applications and knowledge checks so they can immediately level up emails, one-pagers, and presentations that are due this week

What your teams can expect in our on-demand course

Get hands on: Practice your new business storytelling skills on a real and timely business communication

Stay engaged: Learn through short videos, case studies, and assignments that bring concepts to life

Ongoing learning: Access bonus content, videos, and resources to help reinforce the course concepts

Want more information?

Download the Everyday Business Storytelling syllabus to meet the instructors and learn how TPC can give your teams the skills, tools and confidence to build memorable, persuasive stories that help them communicate the value of their messages and drive others to action.

Get syllabus now

Everyday Business Storytelling included with course

Continue learning with your copy of our bestselling book, Everyday Business Storytelling, which will help keep your storytelling skills fresh and extend the value of this course indefinitely. You’ll get more tips, strategies, case studies, and so much more packaged up in a scannable, highly visual 288-page book.

After this course, your team will benefit from these outcomes

Uplevel your team’s communications:
Apply a simple storytelling framework to anything your teams say, send, deliver, or present

Learn to flex their stories:
Get strategies for adjusting business narratives to common business scenarios and diverse audiences

Reclaim your time:
Teams will get back hours in their day by leveraging a repeatable framework that helps them craft their stories right the first time

Trusted by top brands

FAQ

How long does the course take to complete?

On average, it takes an individual between 3-5 hours to complete the course. To maximize success in this self-paced course, we recommend that learners experience it start-to-finish over two weeks. However, it’s designed to be fully flexible— participants should complete the course at a pace that works for them.

How long will teams have access to the course?

Learners will have 180 days of access to the course (from date of purchase). Take advantage of this time to complete the course and refer back to content for reinforcement.

Do teams have to take the course at the same time?

No, this course is self-paced and each participant will have individual access to complete it when it’s convenient for them. Separate from the course, we recommend that teams make time to share their learnings with each other, discuss and get feedback from colleagues, and practice the exercises as they go.

How can my teams best prepare for the course?

Have your teams think of a topic for an upcoming (or past) presentation or communication (email, one-pager, blog, or slides). Course participants will have an opportunity to work or re-work it, using a storytelling framework. Note: They do not need a full presentation deck! A topic for your story will work.

Do participants need to read the book Everyday Business Storytelling before the course begins?

It’s your choice! Participants are welcome to read the book before the course begins to get a preview of the concepts, during the course as reference material, or after the course as reinforcement. Think of it as bonus material—not a prerequisite!

How do participants earn a Certificate of Completion for the course?

To earn a Certificate of Completion, participants can watch videos, take quizzes, or complete assignments – the choice is theirs! At the end of the course, participants will receive an email with some well-deserved congratulations, a certificate of completion, and a badge to showcase on LinkedIn.

Does my time zone matter?

This course is 100% online and self-paced, so you can take it from any time zone, anywhere in the world.

Do you offer discounts for enrolling larger groups?

We do offer discounts based on the number of participants you enroll. Please see the pricing section below for details.

What should I expect during checkout?

To enroll your team in the Crafting Strategic Visual Stories course, scroll to the bottom of this webpage to select your group size, then click “Pay” to continue the check out process. On the next page, you can adjust the quantity up or down to select the right number of seats before finalizing your purchase.

After completing your transaction, be on the lookout for a receipt immediately and directions to get started within the next 1-2 business days. Have questions? Contact us at help@presentation-company.com.

Tip! To ensure messages are received, add these email addresses to your safe senders list:

on-demand@presentation-company.com

help@presentation-company.com

What are the technical requirements for accessing the course?

This course is hosted on our learning platform provider, Eurekos. Eurekos works well on any modern browser, including the latest versions of Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge. Eurekos does not have any specific computer or OS requirements and is fully compatible and responsive with mobile devices.

What is the Refund Policy?

No refund will be issued to a customer after 7 days from the date of purchase or if a customer has activated the course link. A 20% restocking fee will be charged on all refund requests within 7 days of the purchase date and prior to activation of the course link. The restocking fee will be subtracted from the refund amount.

Why learners love this course

This presentation framework helped me give an presentation at my National Sales meeting. I was on stage and wasn’t sure how I was going to do. I opened my presentation with a question for the first time and it went off quite well. I noticed when you’re storytelling the actual presentation is smoother. It’s easy to remember key points and the transition to the next slides are easier.

“This was a one-of-a-kind experience —the course is jam-packed with useful information, but not monotonous due to the variety of videos, quizzes, prompts, assignments, and resources.”

“Wish I’d had this in my business tool kit years ago!

Very easy to follow, simple to understand and practice along the way . I especially loved that I could easily do this course on the go with my phone!”

“This course is easy to understand, effective, and overall a great experience. The visuals throughout are beautifully done and really help reinforce the concepts.”

“Ingenious approach to presentation development—or any kind of communication (emails, memos, etc.)”

“The way the course was designed and content was delivered is best in class“

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Questions about purchasing Everyday Business Storytelling? Reach out to us at help@presentation-company.com.