Why Business Storytelling, and Why Now?
Everyone knows how critical people are to the resilience and success of any operation. Today’s leaders recognize that they need to advance strategic initiatives by ...Continue Reading
As a business leader, you serve a diverse talent pool with a wide range of experience, skills, and institutional knowledge. The fact is, no matter an employee’s role or function, it’s more critical than ever that they can influence across the business – whether selling an idea, providing an update, or making a recommendation.
But in our rush to deliver results, we rarely make time to align our people with a shared approach to communications. The result? Meetings are unproductive, decisions are stalled, and only a select few have the skills to influence. Compound this with different methodologies at play (or none at all!), leadership forced to rework content, and you’ve got the perfect storm of inefficiency (hint: which is costing your business money).
Today’s most successful companies recognize that every employee has a role in moving business forward, and this starts with more effective communication across the organization.
But when it comes to improving communication, it’s not a
simple fix. Here’s what we’ve heard…
We need to give people the skills to lead important conversations and influence stakeholders.”
Productivity is suffering… we’re stuck in endless review cycles and meetings that lead to more meetings.”
Everyone’s email boxes are full of unclear messages that don’t get actioned or are completely ignored.”
Our communications are not clear or cohesive—we data dump and cobble together slides without any narrative or visual direction.”
We need to build confidence so that people can be situationally fluent and adapt to diverse audience needs.”
Teams aren’t working from the same approach, which makes it hard to collaborate and show up consistently.”
To address these challenges, you need to deliver skills at scale to meet broad audience needs…
You need to deploy a common language and framework across your whole organization. One that’s simple, repeatable, and practical… that could help everyone in your organization uplevel the way they communicate and craft compelling business narratives, every day.
By uniting your whole organization on a shared communications process, you’ll see individuals thrive and succeed, and the business benefits will follow…
Boost efficiency and productivity
Coaching/mentorship opportunities
Better collaboration and innovation
Fewer (and more productive) meetings
Cross-functional team alignment
Improve employee engagement
Introducing Business Storytelling Fundamentals
Business Storytelling Fundamentals is a one hour, self-paced, on-demand course designed to be deployed to a large, cross-functional audience or used as a powerful reinforcement for our practitioner training. It takes the “greatest hits” of TPC’s award-winning content on story, visuals, and data and arms anyone – from individual contributors to executives – with the knowledge and skills to elevate any business communication into powerful narratives.
Organize your ideas and data into a meaningful narrative
Bring your story to life visually
Turn facts and figures into easy-to-scan data visualizations
What sets this solution apart?
Get work done: This is not a “one and done” learning event. With continuous and flexible course access, participants can easily learn in the flow of work without disruption to their jobs.
- Practical application: Participants are encouraged to revisit the content often as they build any type of important business communication – from presentations, emails, and one-pagers.
- Reinforcement and stickiness: An action plan and companion guide help learners practice and apply concepts. Plus, it’s the perfect reinforcement solution for those enrolled in TPC’s workshops.
- Natural pathway to mastery: This course provides a foundational introduction to storytelling, and as people progress in their role they can develop a deeper level of proficiency through our additional content and tools.
Business Storytelling Fundamentals is powered by interactive content designed to bring concepts to life
Participants engage with a variety of content—like bite-sized videos, knowledge checks, coaching tips, and real before and after examples for inspiration.
Business Storytelling Fundamentals helps participants build these critical skills:
- Audit and improve existing communications through a storytelling framework
- Stop “reporting the news” with data and highlight your key data insights
- Use simple techniques to craft better emails that generate action
- Understand how using visuals with intention and purpose can enhance a story
- Craft powerful headlines that boost your confidence and advance your story
What our customers say…
Game-changing! A comprehensive solution that’s grounded in real scenarios and case studies that anyone can apply.”- – Boston Scientific
- We have been killing it with our learnings! We’re establishing value quickly with teams as we implement our new storytelling mindset and approach.”
- – Medtronic
- It’s not often you find a no-nonsense approach that can impact your business and talent pool. We’ve been adopting these storytelling principles for years and never looked back.”
- – Meta
