Influencing with Visuals™

Transform your presentations from forgettable to unforgettable

Bring your ideas and data to life with a visual story strategy

You’ve learned the fundamentals of storytelling. You know how to organize your ideas and data into a compelling narrative. But when it’s time to build your presentation, something gets lost in translation.

Too often, the critical connection between story and visuals is missed. Presentations are jammed with text, messages are vague or confusing, and data hits like an avalanche. You can easily lose your one shot at being heard.

And in today’s workplace, that’s a career risk you can’t afford to take. When your presentations fall flat, your ideas get overlooked. When decision-makers can’t quickly grasp your point, opportunities slip away. When stakeholders lose the thread of your message, your credibility takes a hit—and so does your path to advancement.

The problem isn’t your story—it’s how you’re showing it

Often, professionals build presentations backward—they grab a template and start picking visuals. But without a clear narrative and visual strategy driving those choices, the message gets lost.

The consequences play out every day in organizations worldwide:

Decision-making stalls when your audience can’t quickly grasp what they should know or do

Your great work goes unrecognized when you struggle to bring meaning to complex ideas and data

Your reputation and credibility suffers when visuals undermine rather than reinforce your message

You need a visual strategy rooted in storytelling

To bring your story to life visually, you need a story first, visuals second mindset. This self-paced, on-demand course arms you with a practical visual story strategy that makes a connection between your story, your visuals, your data, and your audience—every time.

You’ve done the hard work of developing your narrative. Now you’ll learn how to translate that story into clear, compelling visual communications that command attention, enhance understanding, and drive the decisions that matter to your career.

Before you begin

Crafting Strategic Visual Stories is a prerequisite for this course. Why? Because narrative and visuals are inseparable—you need a solid story foundation before you can build an effective visual strategy. This course builds directly on the storytelling framework and concepts from our story strategy course.

What you’ll learn

After completing Influencing with Visuals, you’ll be able to:

  • Create a tailored visual story strategy based on your audience’s unique characteristics— especially when presenting to executives who think and process information differently
  • Lay out the narrative and visual flow of your story with an interactive tool that helps you save time, organize your ideas, and get everyone on the same page quickly
  • Leverage a suite of 100+ beautifully designed slides that guide you through the storytelling signposts and provide inspiration, pro-tips, and coaching
  • Apply basic design principles to transform text- or data-heavy slides into clear visuals that inspire action
  • Pressure test your story using interactive story building and coaching tools that ensure your message lands with impact

What to expect

This isn’t a passive learning experience. Apply everything you learn to real work that matters to your career. To get the most out of this course, bring a completed Story Planner or 5 to 10 slides from a deck you’re working on. You’ll have the opportunity to map out your story or give your existing presentation a visual makeover—this is where you really get to play and work on a communication that’s relevant to you!

Here’s what your learning journey will include:

Watch bite-sized videos featuring TPC’s expert instructors who guide you through each concept with real-world examples and practical demonstrations

Practice with hands-on activities that help you apply visual strategy concepts to your own presentations as you progress through the course

Get guidance from interactive tools including the Visual StoryBuilder™—a hands-on, coach-me-through-it tool that lays out the narrative and visual flow of your story

Jumpstart design thinking with the Visual Story Library—a suite of 100+ beautifully designed slides organized around the storytelling signposts

Receive coaching moments sprinkled throughout the course that help you maintain a story first, visuals second mindset and pressure test your visual choices

Transform your own presentation in a hands-on Story Lab where you’ll apply everything you’ve learned and share your work with peers for valuable feedback

Earn your certification and badge by passing a short quiz, then download your Visual Communicator badge to showcase on LinkedIn

Your investment

This course is designed to be consumed at whatever pace works for you. We recommend that you allow 3 to 5 hours of total time to complete the course and that you complete it within two weeks. To get the most out of the course, we suggest allowing extra time to practice and apply the exercises as you go.

Like any new skill, visual storytelling will stick if you set realistic goals and practice. Make it easy by revisiting course materials and downloading reinforcement tools to help you continue improving your visual storytelling skills well after completion.

Pick your path!

This course will show you how to efficiently build visual stories in Microsoft PowerPoint and Google Slides. No matter which you use (or if you dabble in both), we’ve got you covered!

What our participants say

This course gave me the confidence to present to senior leadership. I finally understand how to make my slides work for my story instead of against it.”

The Visual Story Library alone is worth the investment. It’s like having a design coach right there with you as you build your presentation.”

I used to dread building presentations. Now I have a repeatable process that saves me time and makes my communications significantly more effective.”

Ready to bring your stories to life—visually?

Don’t let poor visuals undermine your carefully crafted story. Learn to create visual presentations that amplify your message, advance your career, and drive business forward.

Crafting Strategic Visual Stories is a prerequisite to Influencing with Visuals. Find bundle pricing and register today!

Get started now!