You’ve got one shot to sell your ideas

But you’re busy. And like many smart, talented businesspeople, you often struggle to clearly and succinctly communicate ideas when strapped for time. In today’s data-obsessed, technical world, you’re constantly balancing how to narrow down the metrics and share only the most critical insights. This course helps you bring order to the chaos.

Grounded in theory, but smothered in practicality

Get armed with a simple, repeatable storytelling framework—backed by science—that will help you elevate your conversations, influence decisions, and ensure your audience knows exactly what you want them to know and do with the information. Use it to kick-start business communications that save you time, capture your audience’s attention, and ensure your ideas are actionable.

Everyday Business Storytelling

On-demand course

Start Date: Anytime (180-day access from date of purchase)

Time: 3-5 hours

Price: $749 USD

Course outcomes

Up-level your communications

Learn to apply a simple—yet powerful—story framework to anything you say, send, deliver or present

Learn to flex your story

Discover strategies—that you won’t find anywhere else—for tackling scenarios like how to flex your story when your meeting is cut short, how to build and deliver content for audiences with competing interests, or how to build your story when someone asks for “just 3-5 slides”.

Reclaim your time

Get back hours of your day by leveraging a repeatable story framework that helps you craft your story right the first time and avoid rounds of edits

This course is for you if…

You churn out presentations, one-pagers, emails, virtual meetings (or any type of business communication) that need to influence decisions and outcomes. Storytelling will help you no matter your role, level, or industry. Whether you’re presenting alone or as part of a team, this course will teach you how to instinctively elevate any conversation and connect authentically with your audience.

Everyday Business Storytelling included with workshop

Continue learning with your copy of our new book, Everyday Business Storytelling, which will help keep your storytelling skills fresh and extend the value of this course indefinitely. You’ll get more tip, strategies, case studies, and so much more packaged up in a scannable, highly visual 288-page book.

Trusted by top brands

The Kraft Heinz Company
global fund

“When you wrap your data and visuals in a well-crafted story, you’ll be unstoppable”

Janine Kurnoff and Lee Lazarus

Co-founders of The Presentation Company
Co-authors of Everyday Business Storytelling


After you enroll expect to receive three emails: one containing your order confirmation, one containing a redemption code for your Everyday Business Storytelling e-book, and a welcome email to the self-paced on-demand course. To ensure messages are received, add these email addresses to your safe senders list:

Think of a topic for an upcoming (or past) presentation or communication (email, one-pager, blog, or slides). You will have an opportunity to work or re-work it, using a storytelling framework. Note: You do not need a presentation deck! A topic for your story will work.

It’s your choice! You’re welcome to read the book before the course begins to get a preview of the concepts, during the course as reference material, or after the course as reinforcement. Think of it as bonus material—not a prerequisite!

This course is 100% online and self-paced, so you can take it from any time zone, anywhere in the world.

This course is hosted on our learning platform provider, NovoEd, whose technical requirements can be found here. NovoEd works well on any modern browser, including the latest versions of Google Chrome, Mozilla Firefox, Safari, Opera, and Microsoft Internet Explorer. NovoEd does not have any specific computer or OS requirements and is fully compatible and responsive with mobile devices.

To earn your Certificate of Completion, you must earn 700 points by completing assignments, knowledge checks, quizzes, and other activities by the final date of your course. Certificates will be automatically awarded upon successful completion of the course and will appear on your course dashboard.

The Presentation Company offers an enterprise-level, cohort experience of this course. Email us at to learn more.

No refund will be issued to a customer after 7 days from the date of purchase or if a customer has activated the course link. A 20% restocking fee will be charged on all refund requests within 7 days of the purchase date and prior to activation of the course link. The restocking fee will be subtracted from the refund amount.


This presentation framework helped me give an presentation at my National Sales meeting.  I was on stage and wasn’t sure how I was going to do.  I opened my presentation with a question for the first time and it went off quite well.  I noticed when you’re storytelling the actual presentation is smoother.  It’s easy to remember key points and the transition to the next slides are easier.

“This was a one-of-a-kind experience —the course is jam-packed with useful information, but not monotonous due to the variety of videos, quizzes, prompts, assignments, and resources.”

“Wish I’d had this in my business tool kit years ago!

Very easy to follow, simple to understand and practice along the way . I especially loved that I could easily do this course on the go with my phone!”

“This course is easy to understand, effective, and overall a great experience. The visuals throughout are beautifully done and really help reinforce the concepts.”

Ingenious approach to presentation development—or any kind of communication (emails, memos, etc.)”

“The way the course was designed and content was delivered is best in class

Enroll now in Everyday Business Storytelling

On-demand course

Get armed with a simple, repeatable storytelling framework that will help you save time, elevate your conversations, and influence decisions.

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