Description of Services

Workshops

Crafting Strategic Visual Stories

Our story strategy workshop teaches the fundamentals of storytelling using a practical, easy-to-use framework. Teams learn how to transform any form of business communication into memorable narratives that drive conversations forward, inspire action, and accelerate decision-making. This workshop also explores the executive mindset and what they want to see and hear during a presentation. To ensure behavior change, participants work on a relevant high-stakes communication during this training and receive peer-to-peer and instructor coaching.

Influencing with Visuals 

Building upon Crafting Strategic Visual Stories (which is a pre-requisite to this course), our visual strategy workshop teaches teams how to embrace a story first, visuals second mindset. Teams will learn a practical visual story strategy that connects narrative, visuals, data, and audience. It is geared to those who know how to craft a business story and are ready to bring it to life with clear, impactful visuals. Using a highly experiential, hands-on learning approach, participants learn how to lay out the narrative and visual flow of their story using an interactive story building and coaching tool. Participants walk away with design inspiration to help ensure visual choices are meaningful and optimally illustrate their story. Teams also get pro-tips and real-world examples to make the visual design process simple, quick, and fun! Influencing with Visuals provides the skills to transform storytelling fundamentals into visual storytelling mastery.

Presenting Data Visually

Our data strategy workshop provides techniques for turning facts and figures into easy-to-scan data visualizations. Participants get “under the hood” to help transform data findings into visually compelling insights that get actioned. Teams learn skills to cut through the noise, tame their impulse to data dump, and communicate data-driven recommendations clearly. We’ll help elevate how to create data stories at the slide level, using easy-to-scan charts, tables, and graphs and push participants to think outside the chart.

3-Part Learning Journey

Our Crafting Strategic Visual Stories, Influencing with Visuals, and Presenting Data Visually curriculum is designed to flow from one workshop to the next… with skills, tools, and coaching that build upon each other. All workshops address the most common business scenarios we face today and how to stay confident under pressure with diverse audiences.

Keynotes

The Power of Business Storytelling

In The Power of Business Storytelling keynote, we explore the three key ingredients you need to master the art of business storytelling: a story strategy, a visual strategy, and a data strategy. Get introduced to a simple, repeatable storytelling framework that helps teams elevate conversations and transform ideas and data into actionable recommendations.

Keynote participants will learn how to:

  • Use a storytelling framework to organize ideas and data into audience-centric business narratives
  • Flex your story to adapt to common business scenarios and diverse audiences, including senior executives
  • Choose clear, impactful visuals with purpose and intention to help advance your story and inspire action
  • Get tips for turning facts and figures into easy-to-scan data visualization

eLearning Programs

Business Storytelling Fundamentals

Based on our award-winning storytelling approach, this one-hour, self-paced course enables a broad cross-functional audience to gain the knowledge and skills to elevate any business communication—from presentations, emails, 1-pagers, and even elevator pitches—into powerful narratives that influence the conversation and propel business forward.

Crafting Strategic Visual Stories

Telling a clear, engaging story is more critical than ever. Whether you’re working on a project update, proposal, or the ever-intimidating executive briefing, you need a roadmap to guide you. This self-paced, on-demand workshop teaches the fundamentals of storytelling using a practical, easy-to-use framework that will elevate anything you say, send, deliver, or present. Get armed with a collaborative tool and a common language for bringing clarity and meaning to your ideas and data. You’ll learn how to transform any form of business communication – whether a presentation, 1-pager, or email – into memorable narratives that drive conversations forward, inspire action, and accelerate decision-making.

Influencing with Visuals 

Building upon Crafting Strategic Visual Stories (which is a pre-requisite to this course), our visual strategy workshop teaches teams how to embrace a story first, visuals second mindset. Teams will learn a practical visual story strategy that connects narrative, visuals, data, and audience. It is geared to those who know how to craft a business story and are ready to bring it to life with clear, impactful visuals. Using a highly experiential, hands-on learning approach, participants learn how to lay out the narrative and visual flow of their story using an interactive story building and coaching tool. Participants walk away with design inspiration to help ensure visual choices are meaningful and optimally illustrate their story. Teams also get pro-tips and real-world examples to make the visual design process simple, quick, and fun! Influencing with Visuals provides the skills to transform storytelling fundamentals into visual storytelling mastery.

Presenting Data Visually

Our data strategy workshop provides techniques for turning facts and figures into easy-to-scan data visualizations. Participants get “under the hood” to help transform data findings into visually compelling insights that get actioned. Teams learn skills to cut through the noise, tame their impulse to data dump, and communicate data-driven recommendations clearly. We’ll help elevate how to create data stories at the slide level, using easy-to-scan charts, tables, and graphs and push participants to think outside the chart.

Logistics

Onsite Workshops

All participants are requested to bring a laptop computer loaded with Adobe Reader and Microsoft PowerPoint for maximum benefit.

To ensure a quality training experience, Client must supply the following:

  • Separate training room for the onsite workshop that fits 16 people comfortably in each (set-up U-shape style if possible)
  • LCD or DLP projector & white screen (preferably built-into the training room)
  • Side table for materials
  • Extension cords (for participants & trainer)
  • Flip charts (2 total) with flip-chart paper and pens
  • Food & Beverage Services (breakfast and lunch recommended)
  • Wi-Fi login details for our trainer
  • Ensure each participant brings their laptop to our training
  • All participants will join in person and not attend virtually

Virtual Workshops

This online training will be facilitated using a Zoom/Webex Virtual Training Room with integrated voice-over-IP (VOIP) audio provided by TPC. We will also provide an online technical producer to ensure a seamless experience for the workshop participants.

Our virtual workshops are designed to promote engagement, interaction, and feedback. To participate in our virtual workshops, learners will need the following to ensure a smooth and productive experience:

  • A Reliable Internet Connection: A stable connection is essential for accessing course content, completing interactive activities, and viewing multimedia.
  • A Compatible Device: A desktop, laptop, or tablet is recommended for the best experience. Ensure the device has an updated web browser (such as Chrome, Firefox, Edge, or Safari).
  • Audio Capabilities: Learners should have headphones or speakers to listen to video and audio content included in the course.
  • A Quiet and Comfortable Workspace: We recommend a distraction-free environment to allow learners to fully focus on the material.

We ask individuals to participate from a quiet workspace with their own computer and headset, and to be ready to join on camera. This will allow learners to easily participate in group discussions and breakout sessions. We do not recommend that learners join in a clustered group setting, as this impedes the instructor’s ability to interact with individual learners and impacts the quality of the audio recording for participants to review after each module.

eLearning

To participate in our eLearning courses, learners will need the following to ensure a smooth and productive experience:

  • A Reliable Internet Connection: A stable connection is essential for accessing course content, completing interactive activities, and viewing multimedia.
  • A Compatible Device: A desktop, laptop, or tablet is recommended for the best experience. Ensure the device has an updated web browser (such as Chrome, Firefox, Edge, or Safari).
  • Audio Capabilities: Learners should have headphones or speakers to listen to video and audio content included in the course.
  • A Quiet and Comfortable Workspace: We recommend a distraction-free environment to allow learners to fully focus on the material.

Materials Included with Services

All workshop participants receive a robust set of resources that map directly back to the curriculum covered during training to reinforce key concepts. All workshop materials are to be used solely by registered workshop participants and may not be redistributed. Participants walk away with the following tools to enable behavior change:

Crafting Strategic Visual Stories:

  • Conceptual Guide: A follow-along booklet that includes key concepts and best practices introduced in the workshop, designed to help reinforce the learnings
  • Everyday Business Storytelling: An Amazon bestseller companion book, written by TPC’s co-founders, Janine Kurnoff and Lee Lazarus. It’s loaded with real-world case studies to extend the value of the course indefinitely [Physical copy or e-book, depending on location. Shipping fees covered by TPC.]
  • Visual Story Planner™: A one-page story planning framework, used during and after the workshop, to organize ideas and data into a compelling and meaningful narrative
  • Story Starters: Language prompts to jumpstart story development (think “Mad Libs” for business storytelling)
  • StoryCoach™: Coaching prompts to ensure your story headlines are working hard for you
  • Sample Story Planners: Reference material to use as inspiration and a starting point
  • Badge of certification: A Certified Storyteller digital badge that can be posted to LinkedIn to showcase your credentials

Influencing with Visuals:

  • Conceptual Guide: A follow-along booklet that includes key concepts and best practices introduced in the workshop, designed to help reinforce the learnings
  • Visual StoryBuilder™: A hands-on, coach-me-through-it tool that allows you to lay out the narrative flow of your story and see the visual strategy that supports it
  • Visual Story Library: A suite of 100+ beautifully designed slides that guide you through the storytelling signposts and provide inspiration, pro-tips, and coaching examples to help jumpstart design thinking
  • StoryCoach™: Coaching prompts to ensure your story headlines are working hard for you
  • VisualCoach™: Coaching prompts to ensure your visuals support your headlines
  • StoryCheck™: A cheat sheet to help pressure test your story headlines and visuals
  • Badge of certification: A Certified Visual Communicator digital badge that can be posted to LinkedIn to showcase your credentials

Presenting Data Visually:

  • Conceptual Guide: A follow-along booklet that includes key concepts and best practices introduced in the workshop, designed to help reinforce the learnings
  • Data Visualization Library: A suite of 100+ professionally designed data visualizations that guide you through the five ways to display data and provide inspiration, pro-tips, and coaching examples to help make presenting data a quick and simple process
  • DataCoach™: Coaching prompts from experts to ensure your data visualizations are understandable to any audience at a glance (embedded in the Data Visualization Library)
  • DataCheck™: A cheat sheet to help pressure test your data visualizations before sharing them with key stakeholders (embedded in the Data Visualization Library)
  • Quick Access Toolbar: A time-saving resource that gives you rapid access to commonly used functions for building data visualizations
  • Badge of certification: A Certified Data Communicator digital badge that can be posted to LinkedIn to showcase your credentials

Business Storytelling Fundamentals:

  • Companion Guide: A cheat sheet that includes key concepts and best practices introduced in the eLearning, designed to help reinforce course content

Optional Surveys

TPC provides opportunities for Client feedback through optional surveys, which will collect contact information and any other feedback recipients elect to provide.  The information received from these optional surveys will be owned by TPC and used by TPC solely for improving its products and services or as otherwise disclosed in connection with the survey.