Everyday Business Storytelling

Get a step-by-step formula to excite your audience every time

Get armed with a simple, repeatable storytelling framework—backed by science—that will help you elevate your conversations, influence decisions, and ensure your audience knows exactly what you want them to know and do with the information.

An online course that tells you exactly what to do

Any self-proclaimed thought-leader can record a few videos on Zoom. But how often do you find a course that gives you a proven, step-by-step method that saves you time… immediately? It’s rare to find an online course that has helped individuals—from Silicon Valley startups to Fortune 100 Enterprises—excite their audience, overcome the toughest presentation constraints, and tackle common business scenarios. That is what you get with Everyday Business Storytelling.

“The videos were outstanding!”

“The examples of the re-designed presentations were excellent!”

“The story language prompts will be hanging on my bulletin board for sure!”

**You’re paralyzed by too much data**

What’s worse than a presentation with no data? Nothing but data.
Data’s job is to bring insight into our business communications, but it can’t when it has no context, characters, or conflict connected to it.

This is one of the primary reasons most business communications fail to capture attention and inspire change: too much data and data that doesn’t tell a story.

No one cares until they have a reason to care

Great ideas and proposals are at their best when they are focused on real people and connected to a clear market need.

But instead of introducing us to characters or communicating that market need, most proposals jump right to solutions, focusing on what is being proposed instead of why any of it matters in the first place.

The result? Presenters are put on the defensive with dozens of questions and decision-makers decide against action because their needs aren’t addressed in the proposal and they can’t see the market potential.

Few know how to start with “why?”

Most of us understand the importance of starting with why, but does anyone really explain how to do that? And in a way that can be easily recalled week to week, project to project?

While most people can tell you what makes a great story, they can’t tell you how to quickly incorporate it into your next email or pitch deck.

Great stories make us feel using three key components to make others care. What if you knew what those three ingredients were, and the order they should be in?

Your Best Business Communications

start with Business Storytelling

Make this week’s project 22x more powerful than what you’re doing now

Your work doesn’t stop when you take this course

Did you know that someone is 22x more likely to remember a fact when it is wrapped in a story?

It’s true, and we’ll show you how to activate that for the project you’re working on right now.

Learn a FORMULA for ALL TYPES of communication and reporting, not just slides

Whether you want to present a PowerPoint or create a set of viral marketing videos, each rely on key principles of storytelling to be successful. The same is also true with writing an email or creating a one-pager.

This framework and its step-by-step “just tell me how to do it” approach will help ensure you or your creative team focus on creating the most effective message the first time.

Change presentations instantly without losing their power

When you’ve spent hours preparing a huge proposal and executives cut your time (or slides!) in half, you need a way to pivot.

This framework shows you where the power is in every good presentation and how to make quick adjustments to your story in the moment. You’ll gain confidence to read your audience’s cues and pivot your presentation accordingly. Showcasing this mastery of material will help executives make quick decisions and also boost your credibility.

Get approval faster and cut review cycles in half

Imagine getting back multiple hours each week because you nailed your communication the first or second time and avoided five to ten rounds of edits.

That’s what you can accomplish when you leverage our powerful story planning tools before you create your PowerPoint, one-pager, or email.

And when you’re ready, quickly “gut check” your own work with story assessment checklists to ensure you’re aligned with stakeholders.

This course is for you if…

You churn out presentations, one-pagers, emails, virtual meetings (or any type of business communication) that need to influence decisions and outcomes. Storytelling will help you no matter your role, level, or industry.

Whether you’re presenting alone or as part of a team, this course will teach you how to instinctively elevate any conversation and connect authentically with your audience.

Everyday Business Storytelling included with workshop

Continue learning with your copy of our new book, Everyday Business Storytelling, which will help keep your storytelling skills fresh and extend the value of this course indefinitely. You’ll get more tips, strategies, case studies, and so much more packaged up in a scannable, highly visual 288-page book.

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FAQ

What should I expect during checkout?

To enroll in Everyday Business Storytelling, you’ll need to create a Eurekos account before checkout. You’ll receive guided messages along the way, including your payment receipt, a course welcome, and complimentary access to your copy of the book.

Tip! To ensure messages are received, add these email addresses to your safe senders list:

on-demand@presentation-company.com

everydaybusinessstorytelling@presentation-company.com

help@presentation-company.com

How do I best prepare for the course?

Think of a topic for an upcoming (or past) presentation or communication (email, one-pager, blog, or slides). You will have an opportunity to work or re-work it, using a storytelling framework. Note: You do not need a presentation deck! A topic for your story will work.

Do I need to read the book Everyday Business Storytelling before the course begins?

It’s your choice! You’re welcome to read the book before the course begins to get a preview of the concepts, during the course as reference material, or after the course as reinforcement. Think of it as bonus material—not a prerequisite!

Does my time zone matter?

This course is 100% online and self-paced, so you can take it from any time zone, anywhere in the world.

What are the technical requirements for accessing my course?

This course is hosted on our learning platform provider, Eurekos. Eurekos works well on any modern browser, including the latest versions of Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge. Eurekos does not have any specific computer or OS requirements and is fully compatible and responsive with mobile devices.

How do I earn a Certificate of Completion for my course?

To earn your Certificate of Completion you can watch videos, take quizzes, or complete assignments – the choice is yours! At the end of the course, you’ll receive an email with some well-deserved congratulations, a certificate of completion, and a badge to showcase on LinkedIn.

What if I'd like to enroll my team?

The Presentation Company offers instructor led and virtual instructor led workshops for teams. Email us at inquiries@presentation-company.com to learn more.

What is the Refund Policy?

No refund will be issued to a customer after 7 days from the date of purchase or if a customer has activated the course link. A 20% restocking fee will be charged on all refund requests within 7 days of the purchase date and prior to activation of the course link. The restocking fee will be subtracted from the refund amount.

Why learners love this course

This presentation framework helped me give an presentation at my National Sales meeting. I was on stage and wasn’t sure how I was going to do. I opened my presentation with a question for the first time and it went off quite well. I noticed when you’re storytelling the actual presentation is smoother. It’s easy to remember key points and the transition to the next slides are easier.

“This was a one-of-a-kind experience —the course is jam-packed with useful information, but not monotonous due to the variety of videos, quizzes, prompts, assignments, and resources.”

“Wish I’d had this in my business tool kit years ago!

Very easy to follow, simple to understand and practice along the way . I especially loved that I could easily do this course on the go with my phone!”

“This course is easy to understand, effective, and overall a great experience. The visuals throughout are beautifully done and really help reinforce the concepts.”

“Ingenious approach to presentation development—or any kind of communication (emails, memos, etc.)”

“The way the course was designed and content was delivered is best in class“

Start now in Everyday Business Storytelling

20+ highly visual training videos you’ll want to watch and re-watch multiple times
A copy of our bestselling book immediately sent to you
Proprietary visual story builder that practically writes the most important text in your presentation for you
Storyboard template that all-but-guarantees your slides will be in the right order, every time
3 case studies that show you exactly how to improve a presentation, email, or one-pager
Practical applications and knowledge checks so you can immediately level up your emails, one-pagers, and presentations that are due this week

Price: $599 USD

Get started now!