We’re hiring: Marketing Program Manager (contract)

The Presentation Company is seeking a Marketing Program Manager (contract) to join our team.

Learn more below and apply here if you’re the perfect fit! 

Who we are: 

At The Presentation Company (TPC) we enable people – in all roles and industries – to bring meaning to their ideas and influence decisions through visual storytelling. Our mission is to design and deliver award-winning training programs that make a real impact on people’s lives, confidence, and careers. We’re a purpose-driven company, and our beliefs are the foundation of how we show up and conduct business every day. We’re guided by our core values of a pioneering spirit, clarity, inclusivity, accountability, and empathy. Whether we’re training well-known brands like Kraft Heinz, T-Mobile, Hewlett Packard, or helping an up-and-coming company tell its story, we put our customers at the heart of everything we do. We are a proud, women-owned company that is looking to enable the hopes, dreams, and ambitions of our team members!

The Presentation Company is seeking a Marketing Program Manager (via contract) to be the driving force behind the marketing and sales enablement strategy for our on-demand, digital product called Business Storytelling Fundamentals. Reporting to the CMO, this role will spearhead marketing efforts tailored to this key product line, with a focus on driving the product’s market success by developing targeted marketing strategies that resonate with our Human Resources and Learning & Development buyers. You will be responsible for understanding buyer needs, determining marketing tactics to drive awareness and demand, create timely and relevant thought leadership content to engage the buyer and support sales by creating relevant sales enablement materials.

TPC is seeking a contractor who has experience in defining, building, and executing product-focused marketing programs to engage prospects and bring them into our marketing funnel.

What you will be doing:

• Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans for Business Storytelling Fundamentals to achieve business objectives.
• Campaign Management: Plan, execute, and manage marketing campaigns across various channels (digital, social, email, events) to drive awareness, engagement, and sales for the product.
• Content Creation: Responsible for creating thought leadership and blog content, which showcases our relevance and point of view to our buyers. Content will be used in marketing campaigns.
• Sales Support: Work with the sales team to create sales tools, and support sales efforts with effective marketing collateral.
• Client Marketing: Create and execute plan to continue to engage learners to return to the course and increase completion rate (i.e., monthly touches to engage client audiences, etc.)
• Performance Tracking: Monitor and analyze campaign performance, sales metrics, and customer feedback. Adjust strategies as needed to optimize results and achieve KPIs.

What you will need to be successful:

• 5+ years’ experience in product marketing, with a track record of managing varied marketing programs for a B2B audience.
• Experience developing effective marketing programs that utilize various marketing inbound and outbound channels including digital advertising, thought leadership content, email and organic search/social)
• Understanding of product marketing tactics, metrics, and measurements and how to translate them into action
• Ability to craft compelling and persuasive marketing copy across multiple channels (email, search ads, social media)
• Experience working with sales teams by creating marketing content to support their sales efforts
• Familiarity with HubSpot (or other marketing automation tools) is required
• Strong project management skills and ability to use data to guide decision-making and prioritization
• Accountable and proactive; approaches work with optimism, enthusiasm, curiosity, and commitment to meeting the needs of clients and colleagues
• Well-organized, resourceful, and detail-oriented
• Knowledge of the corporate training space a plus
• Knowledge of marketing SaaS products is a plus

Why work at TPC? 

If you’re inspired by working with smart, passionate people who are driven by each other’s success, this may be your next, ideal job. Our clients love us because we deliver on our promises, value their partnerships, and approach everything we do in a refreshingly authentic way.

TPC is committed to a diverse work environment and is proud to be a women-owned business and equal opportunity employer.